PDL BrainPeople Data Labs



The Future of Marketing: A Guide to Using Data to Generate More Leads and Revenue

Key Results:

How data is transforming B2B and B2C marketing
What types of data (firmographic, psychographic, consumer analytics) can be used to power effective data-driven marketing campaigns
How to collect, source, or buy the data you need

Today’s savvy and demanding consumers present marketers with a challenge. Both B2B and B2C buyers are bombarded with marketing messages online and in-person, and are quick to spot and rebuff anything that feels spammy or “salesy.” At the same time, they recognize their power and expect brands to earn their business with authentic, personalized marketing. This guide will reveal how you can build data-driven marketing campaigns to maximize leads and drive revenue.