If you’re new to buying data (or even if you’re experienced), you know that pricing can become confusing and complicated. This guide is here to make it simple, and explain how we think about pricing here at PDL.
We’ll walk through:
- What you’re actually buying at PDL
- How pricing works
- The three plans we offer (and how to decide which is right for you)
- How to get started
Let’s dive in!
The Big Picture: How PDL Pricing Works
At a high-level, PDL pricing is largely based on volume or how many people or companies you access in a year.
You start on a plan (Free, Pro, or Enterprise), then use credits to retrieve data through our API or other delivery options. You can begin small, test with real data, and scale up when you’re ready.
Most importantly: you only pay when you successfully receive data.
What You’re Buying: Profiles
Everything at PDL is built around profiles (also called records).
A profile is all the information that PDL has about a single person or company:
- Person profiles include things like name, email address, job title, education, and work history.
- Company profiles include things like company name, website, industry, size, revenue, and funding stages.
You can see all the fields we offer for our Person and Company profiles as well as other datasets we offer on our docs. When we talk about volume (whether its 1,000 or 1 million), we’re talking about how many profiles you access in a year.
How You Pay: Credits
At PDL, we use credits as the basic unit of access.
Here’s how it works:
- One successful API request that returns one profile uses one credit
- If your request returns multiple profiles, one credit is used for each profile returned
- If your request doesn’t return a profile, no credit is used
- Errors and empty results don’t cost you anything
This means you can test, explore and refine your queries without worrying about wasting spend. You’re only charged when you actually receive data.
The Three PDL Plans
PDL offers Free, Pro, and Enterprise plans. The right choice depends mostly on how much data you need and how you plan to use it.
Free Plan
The Free plan is designed for testing and exploration.
This plan is a good fit if you want to:
- Evaluate PDL data quality
- Test different API endpoints
- See whether the data fits your use case
What you get
- 100 free testing credits each month
- Access to real PDL data (not mock or sample records) with base fields.
- Self-serve access through the PDL dashboard
Note that Free Tier plans do not have access to contact information or other premium fields. To access these fields, upgrade to a Pro or Enterprise plan.
If you’re just getting started or want to run some quick comparisons between data providers, this is the easiest and fastest way to begin.
Pro Plan (Self-Serve)
The Pro plan is designed for small to medium projects that are ready to move beyond testing.
This plan is ideal if you’re:
- Running a proof of concept
- Enriching internal tools or workflows
- Working with data volumes in the thousands
What you get
- Purchase credits directly in the dashboard
- Access to premium fields in the Person and Company profiles (including contact information)
- Typical pricing ranges (varies by volume and subscription level):
- Person profiles: ~$0.20 - $0.28 per profile
- Company profiles: ~$0.05 - $0.10 per profile
- Full self-serve control over usage and billing
If your data needs are measured in thousands (but less than hundreds of thousands), then Pro is usually the right choice
Enterprise Plan
Enterprise plans are built for teams using PDL at scale or as part of a product.
You will typically want to talk to us about Enterprise if you are looking at either:
- More than 100k person profiles per year
- More than 400k company profiles per year
Enterprise plans include
- Custom pricing based on volume and use case
- Dedicated onboarding and support from our team
- Flexible delivery options (including API, flat files, and integrations)
- Access to enterprise-only products and early access datasets (such as our Job Posting Dataset)
Our Enterprise plans are designed to fit your workflows, not force you into a one-size-fits-all model.
If your looking for bulk data at scale, dedicated customer support, or early-access datasets, Enterprise is the right plan for you.
Why Testing with Real Data Matters
Whatever plan you’re considering, we strongly encourage testing our data since that is the best way to ensure what we offer matches what you need.
For this reason, unlike some other providers, we ensure that even our Free and Pro users get access to real production data as opposed to mock or sample data.
That means:
- You see actual field coverage
- You understand match rates upfront
- You know what to expect before you scale
For our users, it’s a safer, more transparent way to evaluate data, especially if you’re buying data for the first time.
How to Get Started
Either way, our team is here to help you find the right fit - now and as you grow.
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