Building Better Sales & Marketing Tools

With PDL & AWS Data Exchange.

12/06/24
43 min
Overview
Reliable data has never been more crucial for sales and marketing platforms. The changing landscape, growing need for personalization, and slow but certain death of third-party cookies all mean that anyone building sales and marketing tools needs compliant, trusted, high-quality data that they can quickly integrate and put to work.
Join People Data Labs and Amazon Web Services Data Exchange to learn how PDL's B2B data accessed through the AWS Data Exchange can power critical use cases like audience generation, lead scoring, and marketing automation.
What we'll cover
  • How PDL's sales and marketing clients have leveraged B2B data to drive performance
  • How combining unique alternative data sources through the AWS Data Exchange can support your unique use case
  • How world-class data can help your sales and marketing solutions compete in the most crowded markets
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Key Topics
Data Overview
04:01
Consolidating Person and Business Personas
06:54
Consolidation in MarTech
10:22
Increasing Personalization & Death of the Cookie
14:06
Takeaways
23:50
Questions
26:39
Your Hosts
Ben Eisenburg
Ben Eisenburg
CEO
People Data Labs
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Harry Lin
Harry Lin
Global Lead, Business Development
AWS - Data Exchange
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