Challenge
Unearth began life as a marketing consultancy focused on public affairs and candidate communications. As the playing field for marketers has become increasingly digital, the Unearth team has developed a suite of digital products to help its clients achieve their goal of reaching the right audiences with information about candidates, advocacy programs, and ballot initiatives that support informed communities and the greater good.
“In today’s data-driven world, you are only as good as your data.”
To power this tool, Unearth needed high-quality sources to enrich their existing database and fuel Atlas’ influencer targeting. Unearth partnered with People Data Labs to acquire fresh B2B data via the Person Search API and to enhance their existing data using the Person Enrichment API.
“The Search API is one of the most powerful tools we have in terms of being able to find people, replacing the search that we used to conduct over a bunch of different places—especially when it comes to employment and where people are working.”
Solution
Initially, the Unearth team tapped into the Person Enrichment API, to append data to their other data sources; however to make their Atlas solution best-in-class, the Unearth team needed a high-quality data source that would also allow them to centralize their searches for greater efficiency. After developing trust in the data, the People Data Labs Person Search API not only provided a reliable source of fresh, accurate data, but also allowed the Unearth Atlas developers to centralize their searches, eliminating the need for multiple data sources to craft full influencer profiles.
Result
The impact of the partnership between People Data Labs and the Unearth team can be grouped into two distinct categories, improved outputs, and increased efficiency:
“We found the API to work well with both the applications that we build or are going to maintain and proof of concepts—and it doesn’t take us long to show what’s possible with PDL.”
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