Building Better Sales & Marketing Tools with People Data Labs and AWS Data Exchange
Reliable data has never been more crucial for sales and marketing platforms. The changing landscape, growing need for personalization, and slow but certain death of third-party cookies all mean that anyone building sales and marketing tools needs compliant, trusted, high-quality data that they can quickly integrate and put to work.
Join People Data Labs and Amazon Web Services Data Exchange to learn how PDL's B2B data accessed through the AWS Data Exchange can power critical use cases like audience generation, lead scoring, and marketing automation.
In this webinar, you will learn:
How PDL's sales and marketing clients have leveraged B2B data to drive performance
How combining unique alternative data sources through the AWS Data Exchange can support your unique use case
How world-class data can help your sales and marketing solutions compete in the most crowded markets
Your Hosts
Ben Eisenberg
Director of Product, Applications and Web
People Data Labs
Harry Lin
Global Lead, Business Development
AWS - Data Exchange